corazón jarocho
Never forget your roots
Client:
Year:
2019
Industry:
Food and beverages
Services:
Branding
Media
UX/UI
Artwork
Deliverables
Tazza coffee house
But first, tradition
This brand, located in the state of Veracruz, Mexico, is a brand born for the people of Veracruz. Corazón Jarocho means in Spanish: Corazón = heart and Jarocho = name given to the people who come from the state of Veracruz. Locally manufactured products, with traditional flavors and techniques for the local consumer.
Globally local
Veracruz is Mexico's main port, which makes it one of the busiest states in the country and the maritime "gateway" for many businesses.
Like the rest of the country, Veracruz has a spectacular gastronomy and history, which little by little is being lost due to the fast food chains from other countries, such as McDonalds, Starbucks, etc.
How to compete with these large chains? with tradition. With grandmother's recipe. Veracruz produces one of the best coffees in the world, however, a large part of the population consumes foreign grains before their local product. Corazón Jarocho is here to solve that.
